Are you noticing clients dropping out of your SAAS? Do you see clients cutting your agency after a short time?

One minute they think your solution is amazing... then the next, they are ready to pull the plug and cancel you...

As you may know in the Agency / SAAS game it's all about building those monthly residual clients. It keeps the lights on and gives you that feeling of relief with payments coming in every month.

If you've sold agency services for any length of time, like I have, you've probably realized, no matter how good you are, you're always on the chopping block.

The average client retention rate for agencies is something like 3 to 6 months for most agencies. If that tells you anything.

People cancel you for a lot of reasons, but most of the time it boils down to two core ones:

Either A: You aren't delivering positive results.

Or B: You've made it far TOO EASY a decision to leave by not providing enough value.

Most likely you provide a great core solution. You can get positive results for them. But you are faced with one big problem:

In today's world... your clients have a lot of choice and are constantly hit with reasons to cut you.

It could be they got hit with an ad from the latest shiny object in their niche and now they want to try something new.

Maybe they went to a conference and guru Steve says it's the future to do something different or "They will be left behind."

Or maybe, my personal favorite, your client went to a BBQ with their wholly unqualified friend Stan, who says they should do something else. Now you suddenly find your expertise is questioned (despite all of your credentials and having great results for the last 6 months in a row).

This happens EVEN if you are really good.

The secret is to build a solution so powerful, they stop questioning you and never want to leave in the first place.

To where, they have an iron fence around them that they shrug off shiny objects because your system is just too valuable and does too much for them.

To where you are so engrained with the everyday running of their business, they aren't pulled astray at silly suggestions from the Stans of the world.

This is why GHL can be so freaking powerful. It gives you the ability to defend your worth all in one system and build solutions that help you keep them longer.

If you use it right.

If you want to keep clients on your SAAS, one of the keys is to build a sticky solution above and beyond the basics. Sure. The core system is pretty cool. Social integration is sticky. Chat is sticky. Funnels are cool. But every other competitor in your niche has it too in some form.

You need X factors to stand out.

You need one that gets your agency engrained in their everyday operations and is CUSTOM to you.

You see, the more value your platform brings... the harder it is for them to cancel you.

One such tactic is by including a website with your platform.

It's a VERY sticky way to keep them rocking on your SAAS or using you for the agency services.

Websites are just one of those things people don't change up regularly. If you provide that for them... they are going to have a hard time justifying a switch.

Think about it.

For them to leave your platform when you power their website too... that could cost them thousands building a new one... or a whole bunch of time they don't have.

How much better would your pitch be if on top of everything GHL has and your solution offers, you offered website builds INCLUDED. Pretty powerful right?

Now I know what you are thinking... "But, David! The challenge though... websites aren't easy or cheap to build!"

And... you'd be absolutely right.

To do it well, it takes spending significant time designing, crafting the right layouts and messaging.

You could spend days designing, taking away from your other activities. Or you could spend a fortune hiring out someone else to build it for you.

But what if I shared with you a simple way to upgrade the GHL website builder to where you could build solid websites fast without spending a fortune or having to hire it out? What if it was so easy my 10 year old could build a worldclass site in minutes?